Online purchases in Greece have shown significant increase in the first quarter of 2014. Three out of ten Greeks between the ages of 16 and 74 have been ordering goods or services via the internet, according to a recent survey conducted by the Hellenic Statistical Authority (ELSTAT). While the percentage of online purchases remained stable in 2013, this year it increased for both men and women. The survey data show that 55.3% of online buyers are men and 46.7% are women. The percentage of women who shop via the internet has been gradually increasing between 2012-2014, while the deviations between men and women have decreased from 13.8% to 11.6% and 6.6%, respectively. Furthermore, 29.4% of people who shop online come from the 25-34 age group. Internet users with a high educational level amount to 51.8%, while users with an average education level stand at 38.7%. In regards to payment, 51.8% of people who purchased goods or services for personal use, paid in cash or deposited money in a bank account, 37.3% paid with a debit or credit card, 22.3% via a prepaid card or a prepaid account and 4.8% by transferring money via online banking. Most Greeks prefer to make online purchases from local companies (73.3%), while 40% shop from other European Union countries and 21% from countries outside the EU. Finally, during the first quarter of 2014, 18.7% of Greeks who go online used a cloud storage service, with 60% of men and 40% of women using the service to store photographs (76.2%), documents, spreadsheets and electronic presentations (59.2%), music (38,2%) and videos (31,9%).
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