Uber, the popular American company for private transportation is planning to expand in Greece. The company’s website has now started accepting applications from operations and logistic managers as well as drivers. Many Greeks have rushed to apply and have already secured their positions. Uber is a San Francisco-based company which connects prospective passengers with private drivers with the help of a mobile app for smartphones. However, it does not require drivers to hold a license for commercial use of their vehicle. This has caused many legal problems in several countries where the profession of taxi drivers is protected. Uber was founded in 2009 in the U.S. and initially operated only as a private luxury transportation service but later expanded in the “ridesharing” industry. Uber allows private vehicle owners to become drivers for hire, sharing their car with users through the mobile app. Uber’s pricing is similar to metered taxis, although all hiring and payment is handled exclusively through the company and not with the driver directly. Apart from taxi drivers and private companies for luxury transport in Greece, Uber will also have to compete with Greek taxi finder applications such as Taxibeat and Taxiplon, which have effectively eliminated any competition in terms of radio taxis and has forced companies to create their own mobile apps.
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