More than 300 white Fiat 500s with “car to go” logos are parked across Athens, Greece. They are all washed, tanks full, taxes paid and are ready to serve any driver who wishes to try this alternative means of transportation. The cars belong to the Car to Go company that introduces a different transportation model: customers can find the nearest white Fiat 500 bearing the company logo and drive it wherever they wish. Users must first complete an application form online for 19.90 euros. They can then download the free “Car to Go” application on their smart phone and acquire a membership card, with which they can access any available car and drive it. After registering, users look for the nearest available vehicle through the app, unlock it by scanning their membership card, find the key in the car, type in their password, answer some simple questions whether the car is clean and in good condition, and they are ready to go. At the end of the ride, drivers can leave the car at any legal parking spot. After they park, they lock the car by scanning their card and can leave. Payment is calculated through an automatic per minute charge which varies depending whether the car is in motion or not. Customers have no obligation to fill the tank. This is taken care of by the company.
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