[PriestmanGoode Pure Skies]PriestmanGoode * World-famous design firm PriestmanGoode debuted its vision of what post-pandemic travel should look like with a next-level design that upends current notions of flying. * Business and economy classes would be renamed to rooms and zones, respectively, as the firm believes the current class names to be "outdated." * UVC and heat cleaning would be standard, in addition to existing aircraft cleaning practices, to further provide peace of mind to flyers. * Visit Business Insider's homepage for more stories. Inventors have been tinkering with different ways of effecting social distancing on airplanes since the pandemic began with little real-world success but one firm is taking the idea to the next level. With its latest design concept, London's PriestmanGoode wants to change everything we know about flying to ensure complete peace of mind for consumers while also bringing about reforms to the practice. The world-famous firm, which recently guided Greece's Aegean Airlines through a massive rebranding campaign, is trying its hand at public health in the skies with its new "Pure Skies" program with three motivating factors in mind: personal space, hygiene, and touch-free journeys. Unlike those that came before it, implementing this design would upend the current notions of flying by removing the idea of different classes of service. What's currently known as business class seats would be referred to as Pure Skies Rooms and economy class seats would be Pure Skies Zones. The seat designs themselves aren't overly radical – with other innovators suggesting never-before-used rear-facing seats within rows as a possible alternative – and builds upon existing themes while offering flexibility for all airlines, whether they be budget or full-service, to customize the finished product. Take a look at what could be the future of travel in a post-pandemic world. PRIESTMANGOODE'S PURE SKIES DESIGN FOR AIRCRAFT SEEKS TO USE THE CURRENT INDUSTRY ENVIRONMENT TO UPEND CURRENT NOTIONS OF FLYING WHILE REFORMING IT FOR – WHAT IT BELIEVES TO BE – THE BETTER. PriestmanGoode EACH CABIN WILL BE COMPLETELY OVERHAULED IN NAME, APPEARANCE, AND DESIGN. PriestmanGoode THE FIRST OVERHAUL ASKS THE AGE-OLD QUESTION: WHAT'S IN A NAME? INSTEAD OF THE TRADITIONAL ECONOMY AND BUSINESS CLASSES – WHICH THE FIRM CALLS "OUTDATED" – CABINS WILL BE DIVIDED BETWEEN SECTIONS CALLED "ROOMS" AND "ZONES." PriestmanGoode SEE THE REST OF THE STORY AT BUSINESS INSIDER SEE ALSO: * I took 9 flights on all the largest US airlines in the past 3 months. Here's what it's like to fly in America right now. * I flew out of JFK Airport for the first time since the pandemic and was disappointed with how my hometown airport lacked common sense in ensuring social distancing * How a small Ohio airport became the new darling of the world's cargo carriers SEE ALSO: I FLEW ON 2 LEADING LOW-COST AIRLINES TO SEE WHAT BUDGET FLYING LOOKS LIKE IN A PANDEMIC AND FOUND SOME CHEAPER CARRIERS ARE DOING A BETTER JOB KEEPING YOU SAFE THAN THEIR FULL-COST COMPETITORS DON'T MISS: A PRIVATE JET FIRM IS SELLING SOCIAL DISTANCE-FRIENDLY SEATS BETWEEN NEW YORK AND FLORIDA FOR THE PRICE OF FIRST CLASS TICKET – SEE INSIDE THE LUXURIOUS PLANE
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