Last week, Chobani aired a cheeky new television spot that pits Simply 100, the Greek yogurt maker's new low-calorie offering, against the competition. The commercial opens with a woman lounging on a poolside chair. She reaches for a cup of Dannon Greek yogurt, reads its ingredients, and then promptly throws it into the garbage. In the background, the voice of a narrator calmly explains what's going on: "Dannon Light & Fit Greek actually uses artificial sweeteners like sucralose. Sucralose—why? That stuff has chlorine in it."Read full article >>
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