Jan 20, 2015 Picture: 19 January 2015 – Asia’s biggest annual fashion gala is under way in Hong Kong. The HKTDC Hong Kong Fashion Week for Fall/Winter and the concurrent HKTDC World Boutique, Hong Kong, opened today with some 1,800 exhibitors from around the world taking part. The four-day fair (19-22 Jan) at the Hong Kong Convention and Exhibition Centre (HKCEC) is organised by the Hong Kong Trade Development Council (HKTDC) under the theme of “Light Me Up”. The two fairs expect 118 buying missions from 43 countries and regions, consisting of over 6,000 buyers from over 4,200 companies. Techno Fashion The 46th edition of Fashion Week for Fall/Winter welcomes around 1,500 exhibitors from 19 countries and regions. They include first-time participants from Greece, Kyrgyzstan, Nepal and the Netherlands. A variety of novel and functional fabrics are on display during Fashion Week. The Taiwan Sweater Industry Association is presenting its sweaters that use nanotechnology to generate and retain warmth so as to increase body temperature by two degrees centigrade or more. Meanwhile, Hong Kong company Nano Mintex is showcasing its products that use nanotechnology in clothing tailored to outdoor activities. Dazzling Display The 13th World Boutique, Hong Kong features a record number of more than 660 local and international brands. They include 2%, MOISELLE, Shanghai Tang and ZALORA as well as Aquascutum from the United Kingdom while MARCCAIN of Germany is the single largest exhibitor. Among the 300-plus exhibitors are new participants from Finland, Nepal, New Zealand, South Africa and the United States. New to the event this year is the Fashionally Pavilion which is dedicated to presenting designs from various local designers. The Finland-Hong Kong Trade Association and the Thailand Textile Institute have organised new group pavilions to debut in the exhibition. Taiwan Textile Federation will also showcase various functional textile products. The Federation of Hong Kong Watch Trades & Industries Ltd will also lead seven watch brands such as Memorigin, Edwin and Temporis to showcase at the fair. On Show Over 30 fashion shows, including the Hong Kong Fashion Extravaganza 2015 presented by Audi Hong Kong, will be showcased in World Boutique, Hong Kong. The shows include celebrated designers from Europe, the US and Asia, namely, Hong Kong design duo Eri Chu and Philip Chu, Loris Diran from New York, Swedish designer Lars Wallin and renowned designer Wang Yutao from Beijing. Stylish Talent A sparkling climax to the Hong Kong Young Fashion Designers’ Contest 2015 tomorrow will see the 16 finalists display their design creations on stage at the HKCEC, competing for honours in the following four categories: Contemporary Day-wear Group, Party & Evening-wear Group, Best Accessories Design Award and Overall Winner. H&M Creative Advisor Margareta van den Bosch of Sweden will be the VIP Judge. Ten recent winners of the contest, who have started their own labels, are participating in Fashion Week and World Boutique, Hong Kong. Fashion City A city-wide “Hong Kong In Fashion 2015” promotion is under way across the city to highlight Hong Kong’s design talents and raise the profile of the Fashion Week and World Boutique activities. The promotion includes money-saving discounts as well as games, workshops, displays and exhibitions at various venues across Hong Kong. Details are available at http://hkinfashion.hktdc.com. Public Day World Boutique, Hong Kong will open its doors to the public (aged 12 or above) on the final day of the event (22 Jan) from 9.30am to 5pm. Public Day activities include Swinging 60’s by 90’s Vintage Fashion Parade co-organised with the Hong Kong Design Institute, Chic Fashion Upcycling Demo, Makeup Demo by M.A.C Hong Kong Senior Artist Ryuko Lau, celebrity entertainment events fully supported by Metro Radio, fashion parades and lucky draws. The public will have a chance to purchase the latest fashion items directly from the exhibitors during the Public Day. Websites Fashion Week: http://hktdc.com/hkfashionweekfw/ World Boutique: http://hktdc.com/worldboutiquehk/ Hong Kong in Fashion: www.hktdc.com/hkinfashion YDC: http://www.fashionally.com Videos Fashion Extravaganza 2015: Media Enquiries Please contact the HKTDC's Corporate Communication Department: Joe Kainz Tel: (852) 2584 4216 Email: joe.kainz@hktdc.org Category: Fashion Event Trade Show FeaturedNews: Show in Featured News TopPicture:
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