The annual TBEX Europe conference kicks off today in Athens. Running through October 25, the event will feature over 800 travel bloggers from around the world. The annual event brings together media representatives from travel organizations in 50 countries. This year’s event takes place in the Greek capital following the initiative of Athens Mayor Giorgos Kaminis to boost tourism to the city and Greece generally. In a press conference on Wednesday, Kaminis and Minister of Tourism Olga Kefalogianni stressed the importance of bringing such conventions to Greece to promote tourism. Th conference takes place at the Athens Concert Hall conference center. It runs through Saturday.