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How the world sees Greece
Monday, January 20, 2014
Yoplait Calls Out Chobani by Name in Greek Yogurt Taste Test Campaign
Minneapolis Star TribuneYoplait Calls Out Chobani by Name in Greek Yogurt Taste Test CampaignAdAge.comAfter struggling to gain share in the Greek yogurt segment, Yoplait is taking the gloves off with a new campaign that calls out category leader Chobani by name. One TV ad in the campaign, called "The Yoplait Greek Taste-Off," declares that "people ...General Mills makes big push in Greek yogurtMinneapolis Star Tribuneall 3 news articles »
