Hipster Greek Statues Get An Ad Campaign

RKCR/Y&R has rolled out a campaign for eco-friendly vintage clothing retailer Traid, utilizing the very same concept. Although the term "hipster" remains as nebulous as ever, it's pretty clear what vibe these clothing arrangements are meant to evoke. The campaign used and credited Caillard's images, adding some authenticity to the proceedings. The photographer created the ...

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