Oikos vs. Chobani For Greek Yogurt Supremacy

Yogurt giant Danone is hoping its Oikos brand can catch Greek yogurt market leader Chobani while the only one that comes from Greece, Fage, has faded after failing to mount an aggressive marketing campaign, losing the American market niche fast. Chobani Inc. got Americans hooked on Greek yogurt. Now Danone wants to slip the stuff into products from dips to dessert in a bid to unseat the market ...

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