 AdAge.com | How Fage Lost the Greek-Yogurt War AdAge.com It's not Chobani, the hot brand of Greek yogurt in America. It's Fage with more than 25% market share in Greece. Vivartia is No.2. Furthermore, Fage was the first brand of Greek yogurt introduced in the America market. Fage arrived in 1998, nine years ... |
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