The market for protein supplements is now mainstream – but many of us already eat twice as much protein as the World Health Organisation recommends Carbohydrates are causing an obesity epidemic and fats silt up your arteries. But protein? It provides the building blocks for essential stuff such as cells, muscles, bone, nails, hormones and enzymes. The word “protein” comes from the Greek and means first, as in most important. We can’t get enough of it. Bodybuilders take protein supplements in the form of milkshakes, energy drinks or bars to build up their muscle bulk. But even ordinary folk see protein as their new best dietary friend. The world market for protein supplements is now firmly mainstream and estimated to reach £8bn a year by 2017. Continue reading...
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