Yoplait Tries to Make Greek a 3-Horse Race as Chobani Preps for Super Bowl

Yoplait's new broadside is a campaign called "The Yoplait Greek Taste-Off" in which the General Mills brand calls out Chobani by name and claims that 65 percent of consumers prefer Yoplait's Greek to Chobani. Of course, this is a true hail-Mary ...

READ THE ORIGINAL POST AT www.brandchannel.com