Inside the Greek yogurt wars Dannon taps predictive analytics

Computerworld - Yogurt manufacturers are straining for more market share -- literally. Thick, strained Greek yogurt, a single-digit portion of the U.S. yogurt market in 2007, now accounts for 28% of today's $7 billion in U.S. yogurt sales. And sales are growing, while demand for non-Greek yogurt is declining. But while slick ad campaigns and novelty products like Greek yogurt smoothies may ...

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