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Sunday, August 18, 2024

Coins, a Form of Marketing in Ancient Greece

Before presidential addresses and social media, most ancient peoples got to know their rulers through coins. Without modern communication, coins were the most direct link between a sovereign and the people, embedding the ruler’s likeness into everyday life. Far more than mere currency, these coins were crafted as political propaganda tools, idealizing the ruler’s image […]


READ THE ORIGINAL POST AT greekreporter.com