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Thursday, September 20, 2018

Max Mara rewrites Greek myths at Milan fashion week

Classic works of literature were name-checked and updated in a show that put outerwear centre stage Looking back to look forward has become a bit of a ruse in fashion. Yet few designers tend to go as far back as Max Mara, which revisited the 800BC Greek myths for its spring-summer show in Milan that was partly about women, partly about the weather, but was mostly a class in classical mythology. The brand’s head designer, Ian Griffiths, had spent the summer reading male-centred legends, rewritten from a woman’s perspective. Among a handful of books, he name-checked Margaret Atwood’s The Penelopiad and Homer’s The Iliad, told from the viewpoint of Odysseus’ long-suffering wife, Penelope. Continue reading...


READ THE ORIGINAL POST AT www.theguardian.com