Move over lagom, còsagach and ikigai. Another self-help concept, this time borrowed from Greece, is here – and being used to sell us clothes If we have learned anything from lagom, còsagach and ikigai – self-help concepts borrowed from the rituals and perspective of other countries – it’s that heavy is the head that wears hygge’s crown. Many words have tried to capitalise on the success of the Danish art of enjoying life’s pleasures and feeling content. Lagom, a Swedish word that effectively means everything in moderation, got close but has since petered out. The rest are long forgotten. Continue reading...
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