Pages

Tuesday, January 24, 2017

TRUSTe / EDAA Research Shows Digital Advertising Self-Regulatory Programme Continues to Improve Consumer Attitudes Towards Interest-Based Advertising

Consumer awareness of the OBA Icon and Admarker is highest in Portugal (59%), Greece (52%) and Ireland (39%) followed by Great Britain (34%). In all four countries awareness increased significantly, with gains led by Portugal, where there has been a 19 ...


READ THE ORIGINAL POST AT www.prurgent.com