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Saturday, June 27, 2015

Taylor Swift may have triumphed, but Apple will still call the tune

The tech giant’s retreat over paying artists during trials of its music streaming service looked like a defeat. In fact, it may have cleared the way to successWith the launch of the Apple Music streaming service just two days away, the music industry has been indulging in cliffhanger negotiations worthy of Greece and its creditors.Few can have missed the recent public announcement by Taylor Swift, one of the biggest-selling artists on the planet, that she would not be allowing any of her music to be streamed on the service, because Apple was not planning to pay artists for songs streamed during the free three-month trial it would offer every user.Apple is too important for the labels to cut if off but won't get the same largesse from them as it does now Continue reading...


READ THE ORIGINAL POST AT www.theguardian.com