Gucci showed clothes for Wes Anderson bookworms rather than sunbathers. Versace got digital with hashtags. Milan – fashion’s most classic capital – is out to reinvent itselfAs is often the case, it was the enduringly fabulous Donatella Versace who gave Milan fashion week one of its most memorable moments. Her hair poker straight and preternaturally shiny, her tiny body clad in a flared trouser suit, the designer was flanked by two glamazons in glittering mini dresses as she explained her latest collection. “We’re closing the door on the archive for new interpretations of what Versace is,” she said. “Times have changed. Psychologically and practically, the basis of a fashion language is different. It’s about finding a new language, particularly online.” That new vocabulary was written all over the models’ gowns, the dazzling embellishments hashtags, @-symbols and a new logo called “#GREEK”, or, as Versace explained it, “the emoji of the future”. Related: Versace joins digital age, embracing icons of social media Related: Dolce & Gabbana celebrates motherhood at Milan fashion week Continue reading...
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