The Municipality of Kalambaka, resting on the northwestern edge of Greece’s Thessalian Plain, will soon be known as the “Municipality of Meteora,” according to a decision recently taken by the Kalambaka city council. The decision for the name change was based on the fact that the majority of professionals in the Greek tourism industry know of the destination as “Meteora,” not “Kalambaka.” This “rebranding” of the destination is expected to increase tourism in the region. Kalambaka town, population 12,000, is situated at the foot of the massive stone pinnacles that are home to the Meteora Monasteries, one of the holiest places in Christendom as well as a landscape of astounding natural beauty. Thousands of visitors flock to Meteora every year, attracted by the daunting scale of the rock formations and the strange survival of Byzantine religious ritual. Nature lovers should not miss the opportunity to hike through the area’s winding stone paths and admire this stunning geological phenomenon, formed as a result of a chain of erosions occurring over a period of 15 million years. In 1988 Meteora was declared a UNESCO World Heritage Site.
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