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Monday, October 6, 2014

If The Word ‘How’ Is Trademarked, Does This Headline Need A ™ ?

Who owns How? No, that’s not a line from a Dr. Seuss book or an Abbott and Costello routine. It’s the question at the center of a bitter legal battle pitting a best-selling author and management guru against America’s largest Greek yogurt manufacturer.


READ THE ORIGINAL POST AT www.nytimes.com