Many Greeks believe that Larissa is the city of coffee, but until recently this notion was mostly based on a feeling rather than facts. According to statistical date released by the Larissa Chamber of Commerce, until June 30, 2014 there were 1,674 businesses that sold coffee in Larissa. This number is equivalent to 10% of local businesses. At the same time, the café to resident ratio of the city is also very interesting. According to the 2011 census, 162,591 people are living in Larissa. After taking into account that some residents might have not been registered and adding daily visitors, it was determined that almost 200,000 live and visit Larissa on a daily basis. Therefore, the ratio is one café for every 119 residents and visitors. Therefore, Larissa has the largest urban café concentration in Greece and its main industry is selling coffee. Furthermore, this type of business has shown great resistance to the economic crisis that hit Greece. From January 1, 2011, to June 30, 2014, 447 coffee businesses started operating in the municipality of Larissa, while during the same period, 372 coffee businesses closed down. The President of the Larissa Chamber of Commerce, Dimitris Adam said that young people keep coming to him every day, requesting a license to open a coffee shop. “What I always tell them is to not take the easy way. There can be no more coffee shops in this city. At the moment, every group of friends has its own coffee shop,” he said. “I urge them to look for something new and not to open another cheap café.”
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