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Wednesday, July 16, 2014

Marketing an Alternative to Greek Yogurt

Stonyfield Farm wants to give yogurt lovers a new high-protein treat with a twist: It doesn't include the word "Greek." Hoping to steal some of Greek yogurt's thunder, Stonyfield plans to start selling Petite Crème, a yogurt-like fresh cheese similar to ...

READ THE ORIGINAL POST AT online.wsj.com