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Tuesday, June 24, 2014

McDonalds Lost The Greek Market. Is Starbucks Next?

McDonalds Lost The Greek Market. Is Starbucks Next?ForbesLaunched in 2008 in Larisa—a northern Greek city where coffee drinking is a daily ritual— Mikel replicated Starbucks' “third place” model in many respects: comfortable stores in central locations, a variety of coffee and juice drinks, and well ...

READ THE ORIGINAL POST AT www.forbes.com