Four Young Greeks and a Great Business Idea

A few years back, a group of four friends from Greece came up with an innovative business idea. Following the motto, “even though there’s no money this isn’t an excuse to stop ideas from becoming a reality, the only obstacle is laziness,” — the four pals decided to implement their new business idea in the tourism industry and offer something different that had not been previously seen before in Greece and especially Athens. Andreas, Antonis, Vassilis and Barnabas were unemployed when they started considering various business possibilities. One of their ideas was to rent apartments for short periods of time so that people could opt to stay there instead of booking a hotel. This is how their project, “Live in Athens” was born and implemented. At the moment, they have fixed up and prepared four apartments which are available for rent. According to the four men, many people, especially young people, newlyweds, families and groups of friends prefer to spend their vacation in a cozy apartment rather than a small hotel room. What makes their offer particularly attractive to customers, is that the young men form a more personal relationship with their customers, compared to the impersonal interactions of big businesses such as hotels. They don’t just offer the apartment key to their guests. Their services go far beyond that. The four young businessmen play the role of tour guide for their customers, giving them ideas about what places to visit, where to eat and of course where they can go to have a little fun.

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