"We're using numerous channels, including social media, television and in-store taste tests, to achieve broad reach," Yoplait Greek's integrated marketing manager, Seth Pedersen, tells Marketing Daily. The Yoplait Greek Taste-Off campaign launched late ...
![](http://tests-for-my-class.googlecode.com/git/Rss/GoRead64x64.png) |
READ THE ORIGINAL POST AT www.mediapost.com |