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Thursday, February 28, 2013

Do men need their own yogurt? New brand bets they do

A new Greek yogurt brand, Powerful, is marketing its product specifically to men. “We wanted to give men a healthier option, and knew they could use a little help with some masculine marketing, rather than just buying yogurt for their wife or kids,” the company's spokesperson told TODAY.com. But how will such a product fare?A new Greek yogurt brand, Powerful, is marketing its product specifically to men. “We wanted to give men a healthier option, and knew they could use a little help with some masculine marketing, rather than just buying yogurt for their wife or kids,” the company's spokesperson told TODAY.com. But how will such a product fare?



READ THE ORIGINAL POST AT bites.today.com