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How the world sees Greece
Friday, April 4, 2014
Athens rivals clash over mosque referendum idea
New Democracy’s candidate for Athens mayor, Aris Spiliotopoulos, on Friday hit back at criticism from leftist parties over his pledge that he will hold a referendum on building a mosque in the Greek capital should he win May’s municipal election.
“Local b... ...
Merkel upbeat on Greece trip
Chancellor Angela Merkel will meet Greek Prime Minister Antonis Samaras in Athens on Friday afternoon, her spokesman Steffen Seibert said Friday while also expressing the German leader’s “admiration” for Greek efforts.
“The chancellor has repeatedly state... ...
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Questions raised by Moody’s stance
Moody’s rating agency may not have changed its rating for Greece on Friday, but the markets did not appear inclined to wait for its announcement to display their own confidence in the country’s economy.
Ahead of the new bond issue expected in the coming w... ...
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Industrialists warn against energy measure delay
The head of Greece’s industrialists sent a warning signal on Friday regarding the critical state of Greek industry, which he said will be further aggravated as long as the implementation of measures to reduce energy costs are delayed.
Dimitris Daskalopoul... ...
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Tremor rattles island of Hydra, felt in Athens
A moderate tremor rattled the island of Hydra in Greece's Saronic Gulf on Friday night.
The earthquake struck at 11.08 p.m. and was felt in Athens. Hydra is 85 kilometers southwest of the capital's main port, Piraeus.
The Athens-based Geodynamic Institute... ...
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Greek yogurt pancakes
I had a container of plain Greek yogurt sitting in my fridge, begging to be used. Since we always like to have pancakes on weekend mornings, I decided to make make Greek yogurt pancakes. The beauty of this recipe is that you use Greek yogurt instead of any ...
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11 Major Rebranding Disasters And What You Can Learn From Them
Every company is defined by a few things: its name, logo, and brand identity. Successfully executing a change in any of those three areas can change the face of a company, whether freshening up the brand or signaling a new direction. Fail at that task, however, and you will likely have a public relations nightmare on your hands.
Rebranding is notoriously difficult, especially with businesses that have an established identity and history. In recent years, many companies have completely botched rebranding attempts.
We've collected the 11 worst rebranding disasters in recent memory. If there's one lesson, it's that a rebranding isn't to be taken lightly. It requires overhauling a company's goals, message, and culture — not just the logo.
The SciFi Channel's "text-friendly" new name is a slang word for syphilis.The SciFi Channel, a TV channel that broadcasts science fiction, fantasy, supernatural, and horror programming, rebranded to the SyFy Channel in 2009. The company's main justification was two-fold: It couldn't own the trademark on SciFi, and it wanted to go with something that was more "cutting edge."
To pick the name, it asked tech-savvy 18- to 34-year-olds (its predominant demographic) for feedback, who told them that SyFy was how someone would text the name.
The company bought in, but it was ill-advised. It turns out "syfy" is a slang term for the STD syphilis. The new name association was ridiculed, and many longtime fans decried the name change.
Pepsi spends $1.2 billion on this rebrand, with the logo alone costing $1 million. We can't figure out why.Pepsi has never been a stranger to brand redesigns, having undergone one nearly once a decade over its 100-plus-year history. In 2008, Pepsi unveiled the latest redesign, which saw the company rotating its iconic circular logo and adjusting the tilt of the white stripe. The entire rebranding effort cost the company a whopping $1.2 billion over three years.
It's not exactly a revolutionary change, so where the price tag comes from we're not sure.
The white stripe is supposed to vary across each Pepsi product, getting wider or thinner depending on the product. The stripes are supposed to look like smiles, but it's hard to see and most customers didn't notice.
For a company that's competing with one of the most iconic American brands around (Coca-Cola), it can be forgiven for trying something new, but this rebrand comes across as a giant waste of time and money.
London goes "modern" with its logo for the 2012 Summer Olympics. Everyone thinks it's just ugly.For the unveiling of the 2012 Olympics logo, London officials were looking to go for something modern and fresh. According to the official website, the logo was meant to be "simple, distinct, bold, and buzzing with energy."
Unfortunately, most people didn't agree. The Atlantic called it "a slapdash mess in acid colors." An unofficial public poll by the BBC found that 80% of those surveyed gave the logo the lowest ranking possible.
Its garish character wasn't the only issue. It was also impossible to decipher what it meant. Iranians claimed it looked like the word "Zion," while bloggers suggested the logo looked like Lisa Simpson was performing a sexual act.
All in all, not a great day for Great Britain.
RadioShack tries way too hard to be hip with "The Shack."It took RadioShack a while to get the memo, but sometime around 2009, it realized that radios weren't exactly cutting-edge technology. Instead of embracing its history, the company attempted to go hip by ditching "radio" in favor of "The Shack."
Unsurprisingly, it was widely ridiculed. Engadget's Joshua Topolsky pointed to the automatic horror-movie connotation: "They wanted us to immediately picture a remote place where very, very bad things happen."
In an interview with Business Insider in 2011, branding guru Rob Frankel questioned the company's motives. "Why would anyone throw away decades of brand value, which actually shows up on the balance sheet as an intangible asset, just to try to be cool for a few minutes?" asked Frankel.
Capital One revamps its logo with a swoosh that is equally dated.In an effort to rebrand to a newer, younger demographic in 2008, Capital One added a "swoosh" to its logo. It was about a decade too late.
Perhaps Capital One execs wanted to capture the Nike crowd, but as Alice Bergin of award-winning brand agency Method, Inc told Business Insider, "it's been done a million times before."
"They wanted to have more of a consumer-facing feel, but this is too obvious," said Bergin.
Andersen Consulting picks up a new name that sounds like corporate jargon.In 2000, Andersen Consulting broke all ties with Arthur Andersen, the company's namesake, after a nasty dispute over money. As part of an arbitration between the company and Andersen, the consulting company agreed to change its name.
The company can't be faulted for ditching a historic brand-name, but the new name its leaders chose was about as nonsensical as it gets — Accenture. Time's editors called it "one of the worst rebrandings in corporate history."
According to Frankel, it sounds like the quintessential, meaningless, "big corporation" name. "It tells the customer nothing" she said.
And that is a bad sign.
Blackwater tries to erase its past, fails, and tries to erase it again.Get caught killing innocent Iraqi civilians and you too might want to execute a corporate name change. That was the thought when notorious private security firm Blackwater Worldwide rebranded to Xe, a name that was meant to evoke exactly nothing.
It may have been successful on that front, but the meaninglessness of the name simply caused most people to continue to refer to the company as Blackwater, which lead the company to try a second rebrand just three years later.
The new name, Academi, was chosen to reflect "the changes we made in the company," its president, Ted Wright, told The Washington Post.
The new name is supposed to evoke the idea of a "Platonic Academy," the Ancient Greek ideal of a philosophical institution where ideas are debated, because what else says distinguished thinkers like a private army.
Tropicana learns the golden rule: Don't mess with a classic.Around the same time that PepsiCo was putting the finishing touches on the redesign of its flagship Pepsi brand, it was also tinkering with Tropicana, perhaps the most recognizable orange-juice brand around.
In 2009, PepsiCo rolled out its new carton designs for Tropicana, ditching the iconic orange-with-a-straw, in favor of a cleaner, more type-heavy design.
The reaction was not kind. PepsiCo was bombarded with emails, phone calls, and social media posts blasting the new carton. According to the New York Times, customers described the new design as "ugly," "stupid," and reminiscent of "a generic store brand."
The reaction bore out in the numbers. Sales of the Tropicana Pure Premium line plummeted by 20%. PepsiCo quickly reverted back to the old design.
Comcast tries a slick, new name to make customers forget about its poor service. It doesn't work.Also named in Time's Top 10 Worst Corporate Name Changes, Comcast's decision to rename itself "Xfinity" in 11 of its U.S. markets was met with confusion by nearly everyone, including us at the time. As Dan Frommer wrote for Business Insider, "Xfinity? Seriously? What does that mean?"
Comcast hoped the new name would help customers forget its high prices and poor customer service, but when Comcast is just about the only option in town either way, no amount of rebranding is going to change customers' opinions.
The Gap tries to freshen its brand, but instead makes its loyal customers irate.During the Christmas season in 2010, Gap decided to roll out a complete rebrand with no warning. Gap's iconic logo was replaced with a new one, featuring "Gap" in a different font with a light blue square fading diagonally to dark.
The backlash was intense. Thousands of tweets and Facebook statuses derided the logo, and a parody Twitter account and Gap logo generator went viral.
The company quickly responded in what was one of the fastest branding turnarounds ever. Six days after releasing its new logo, the company reverted.
"Ok," the company wrote on its Facebook page. "We've heard loud and clear that you don't like the new logo. We've learned a lot from the feedback."
Two lessons: Don't spring a drastic redesign on an unsuspecting public, and listen to your customers.
Netflix tries to separate its streaming and mail service brands. It's an utter disaster.There are perhaps few worse ways to announce a massive rebrand than in a public apology from your CEO. At a time when Netflix should have been flying high, due to the exploding popularity of its streaming service, CEO Reed Hastings was apologizing to customers for the way that the company handled the separation of its core-DVD business and new streaming service.
Instead of learning from past mistakes, Hastings doubled down, announcing that the DVD business would become a new company called Qwikster. The reaction was immediate and negative. Thousands of people blasted Hastings' move in the comments section of the blog post.
While the product itself was doomed from the start, the branding compounded the damage. No one knew what "Qwikster" was supposed to mean or how to spell it. Add in an association with both convenience stores (like the Kwik-E-Mart) and defunct tech companies like Napster and Friendster, and you can start to see where this went wrong.
Customers ultimately felt betrayed and confused by the new product. A month after Qwikster was announced, Netflix killed the venture and folded the DVD-rental service back into the company.
Additional reporting by Bianca Male.
SEE ALSO: 13 Small 'Natural' Brands That Are Actually Owned By Giant Corporations
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Rebalancing of MSCI index adds to action on bourse
The rebalancing of the MSCI Standard index involving several Greek blue chips as of Monday brought increased trading in the last session of the week, with two-thirds of turnover concentrated on just four stocks: Alpha, OPAP, PPC and Piraeus Bank.
The Athe... ...
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Retail sales in Greece slide 1.9 pct in January
Greek retail sales by volume fell 1.9 percent in January from the same month last year, statistics service ELSTAT said on Friday.
The reading had dropped at an annual pace of 6.1 percent in December.
Hit by the deep recession and record unemployment, reta... ...
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Greek rail services to be affected by strike on Tuesday, Wednesday
Railway workers announced on Friday that they will be taking part in the general strike on Wednesday.
Due to the action there will also be limited services on Tuesday evening.
The Hellenic Railways Organization (OSE) said that passengers can call 14511 or... ...
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Eight guards to face magistrate over inmate death at Greek jail
Eight prison guards from Nigrita jail in northern Greece are due to appear before a magistrate on Saturday as part of the investigation into the death of inmate Ilie Kareli, who was found dead in his cell a few days after stabbing a prison officer to deat... ...
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Papandreou speaks about Greece's 2010 loan request
KathimeriniPapandreou speaks about Greece's 2010 loan requestKathimeriniFormer Prime Minister George Papandreou revealed on Friday that he had asked Greece's lenders to offer the country its first bailout package at a lower interest rate but his request was refused. Speaking at the Ideas Lab 2014 conference in Brussels, ...ANALYSIS: Former Officials Warn Against Diluting Deficit RulesMNI Newsall 2 news articles »
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Greek Economy Is On The Mend, But Shipbuilding -- One Of Its Oldest Industries ...
International Business TimesGreek Economy Is On The Mend, But Shipbuilding -- One Of Its Oldest Industries ...International Business TimesThe effects of that differential include more than diminished buying power. According to U.S.-based Lancet's latest medical report “Greece's Health Crisis,” published in March, austerity measures curtailed Greeks' access to public health services to an ...
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Schaeuble Says Greeks Can’t Blame Others For Their Fiscal Woes
German Finance Minister Wolfgang Schaeuble, whose country has insisted on harsh austerity measures in return for contributing to international bailouts propping up
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Greece Tops Heart Disease Table
Greece in 2010 had the highest rate of cardiovascular problem of any developed country, according to the Atlas of Heart Disease and Stroke released
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AI: impunity and abuse in Greek police enforcement
JURISTAI: impunity and abuse in Greek police enforcementJURIST[JURIST] Amnesty International (AI) [advocacy website] released a report [text, PDF] on Thursday detailing [press release] a long-standing culture of impunity, racism and excessive force within the Greek police system. The report documents unlawful ...and more »
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Greek Tourism Minister Visits New York and Washington
The Greek Tourism Minister Olga Kefalogianni and the Secretary General of the Greek National Tourism Organization (EOT) Panos Livadas, are holding several meetings in New York with executives, institutions and organizations of the American ...
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EU must be ready with Russia sanctions over Ukraine: Britain
By Justyna Pawlak ATHENS (Reuters) - Britain urged its European Union partners on Friday to press ahead with preparing tough economic sanctions against Russia, saying large numbers of Russian forces remained on Ukraine's eastern border and there had been only a "token" withdrawal. "We haven't seen real de-escalation by Russia and therefore Europe must not relax in preparing a third tier of sanctions and making sure we continue to have a strong and united response," British Foreign Secretary William Hague told reporters as he arrived for a meeting of EU foreign ministers in Athens. He was referring to trade and economic measures the EU has threatened to take against Russia after its annexation of Crimea if it moves into southern and eastern Ukraine. At the two-day meeting in the Greek capital, the ministers will discuss ways the European Union can help Kiev overcome its conflict with Moscow and debate how to change the bloc's approach towards its neighbours in light of the Ukraine crisis.
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Pilio-based tourism professionals launch online campaign for year-round direct flights from UK to Volos
What’s the point of having a year-round holiday destination when few people can actually get to it?
For most Greeks, Mount Pilio, in central Greece, is just a few hours’ drive away. For those visiting from abroad, however, the trip is all but a nonstarter... ...
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EU foreign ministers meet to discuss Ukraine and Russia
JC FinleyATHENS, Greece, April 4 (UPI) -- Foreign ministers from European Union member states gathered in Athens Friday for an informal meeting known as the Gymnich.
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UK foreign minister says EU needs to have options for more sanctions against Russia in reserve
ATHENS, Greece - Britain's foreign secretary on Friday urged European Union partners to develop possible further sanctions against Russia "if they become necessary," while the top Russian diplomat ridiculed Ukraine's interim government as a Western puppet.
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Poll on EU Election Ranks SYRIZA First, Golden Dawn Third
A recent poll hints at Greek voters’ intentions for May’s European Parliament election. The poll on April 1/2 by VPRC sampled the voting intentions for the forthcoming European elections
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Greece’s Public Hospital Staff to Strike Over Shortages
Staff at Greece’s public hospitals have decided to strike to protest staff shortages and a lack of basic materials. The employees pinpoint the
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Local Winners in Thessaloniki App Competition
Greek applications for the internet and mobile phones that stood out in the competition held by the municipality of Thessaloniki, “Apps4Thessaloniki”, were awarded
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EU ignoring migrant suffering, says NGO
Medecins Sans Frontieres (MSF) in Greece has called for the EU and Greece "to stop shirking their responsibility" when it comes to migrants and take into account the human cost of migration policies across the region.
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Greek President Hosts AHEPA Representatives
President of the Greek Republic Karolos Papoulias received at Maximos Mansion representatives of the American Hellenic Educational Progressive Association (AHEPA) including its president, Anthony Kouzounis. Papoulias welcomed them with ...
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Molos in Weehawken a Greek restaurant with a view
Molos in Weehawken a Greek restaurant with a viewThe Star-LedgerA fat square of deeply flavored walnut cake, karidopita, spiked with a hint of rum and a tease of chocolate sauce, is an agreeable finish to dinner in Weehawken, where you stare again, after five years, across the murky Hudson. These are the same ...
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Greece's Eurobank says plans 3-bln-euro capital issue
Greek lender Eurobank announced on Friday, as expected, it planned to sell up to 3 billion euros ($4.1 billion) worth of new shares to plug a capital hole.
Eurobank, which is almost fully-owned by Greek bank bailout fund HFSF, has a capital shortfall of 2... ...
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Public Power Corporation gets 2.2 billion-euro syndicated loan
Public Power Corp SA, Greece’s largest electricity company, obtained a 2.2 billion-euro ($3 billion) syndicated loan to refinance debt.
The company got the five-year facility from a group of Greek banks, according to a statement. The funds will be disburs... ...
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Eight prison staff called to testify over Albanian inmate death
An investigating magistrate on Friday issued the first eight arrest warrants, out of a total of 15 expected to be sent out, to employees of Nigrita prison, in northern Greece, who have been implicated in the death last week of an Albanian inmate whose bod... ...
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UK asks EU to prepare more sanctions options
ATHENS, Greece (AP) — Britain's foreign secretary on Friday urged European Union partners to develop possible further sanctions against Russia "if they become necessary," while the top Russian diplomat ridiculed Ukraine's interim government as a Western puppet.
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The Greek Life Diversity Coalition aims to make Greek life more accessible
The Greek Life Diversity Coalition aims to make Greek life more accessibleThe Stanford DailyIn an effort to address discrimination against students from marginalized backgrounds within Stanford's Panhellenic sororities, the Greek Life Diversity Coalition emerged earlier this year with the intent of promoting diversity within those organizations.
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EU Foreign Ministers in Athens
EU Foreign Ministers are Athens for a two-day informal meeting, with talks on the first day to focus on the situation in Syria and in Ukraine.
The post EU Foreign Ministers in Athens appeared first on The National Herald.
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Panathinaikos Wins Euroleague Berth
Panathinaikos' hoopsters beat Unicaja Malaga 69-60 to assure itself of a making the playoffs of the Euroleague basketball tourney.
The post Panathinaikos Wins Euroleague Berth appeared first on The National Herald.
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Greece Nears Bond-Market Resurrection
Two years ago, Greece was forced to restructure its debts to avoid a default. Now it’s on the verge of making a bond-market comeback. Earlier this week, the Greek finance minister Yannis Stournaras said the country would issue its first long ...
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Syrians desperate for a new life drown trying to reach Greece
Syrians desperate for a new life drown trying to reach GreeceUNHCR (press release)LESVOS, Greece, April 4 (UNHCR) – The midnight water was as still as a pond of mercury when the Syrian refugees pushed the craft into the eastern Aegean. An old smuggler lured the weary people into the motorboat with a single word. "Greece," said the ...and more »
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Greece opens immigrant detention center
Greece has opened a detention center for migrants outside Athens amid protests by local residents. With elections approaching, an anti-foreigner far-right party has made inroads in the polls. Greece opened its first purpose-built detention camp for ...
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Guardian: Samaras Will Lose Votes After Baltakos Scandal
The British newspaper “The Guardian” published an article entitled “Greek prime minister facing resignation calls after aide’s Golden Dawn gaffe,” which went
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Train Station in Peloponnese Turned into Museum
The Hellenic Railways Organisation (OSE) is to restore an old train station in the Peloponnese, southern Greece, for use as a railway
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Samaras: ‘I won’t allow a criminal organization to govern political life’
Earlier on Friday, Greek Prime Minister Antonis Samaras held a meeting with PASOK leader and Deputy Prime Minister Evangelos Venizelos on the
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EU Ministers to Meet in Athens to Discuss Syria, Ukraine
European Union foreign ministers will gather in Athens for an informal two-day meeting to discuss the situations in Syria and Ukraine. Evangelos Venizelos, Greece’s Foreign
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‘Crisis is a Greek Word’ Exhibition to Visit Athens
The global initiative of Greek designers, entitled “Crisis is a Greek word” continues to tell the story of the situation in Greece during the economic crisis. After Izmir in Turkey and Sofia in Bulgaria, the exhibition will be presented in ...
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Gov't spokesman rejects as 'groundless' reports of EYP spying on PM
Government spokesman Simos Kedikoglou on Friday dismissed as "completely untrue and groundless" reports on Greek news sites on Friday according to which a secret meeting had been called at the Secretariat General of Information and Communication to discus... ...
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Schaeuble calls for respect for Greeks, says others not to blame for Greek problems
German Finance Minister Wolfgang Schaeuble said on Friday that it was important to show respect for "what is being endured" by Greek citizens, following nearly four years of austerity measures, but stressed that the problems are due to the shortcomings of... ...
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Greece ratings move could smooth crucial bond market return
Business RecorderGreece ratings move could smooth crucial bond market returnReuters"This is the beginning of the end of the sovereign debt crisis for Greece," said Jason Manolopoulos, managing partner at Dromeus Capital, an asset manager which holds Greek bonds. Greece hired a group of banks to manage the sale of a 2 billion euro ...Moody's to announce its review on Greece todayCapital.gr (press release)Bond market set for Greek ratings lift as debt sale nearsKathimeriniall 10 news articles »
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Corruption Levels Slow in Greece
More Greeks are refusing to pay bribes, driving down the rate of corruption in the country that has the worst in the European Union.
The post Corruption Levels Slow in Greece appeared first on The National Herald.
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For a Greece-inspired getaway, less is more
It’s no secret that Greece has recently been in the news for misfortunes no country could possibly be happy about. Although the Greeks are undeniably responsible for many of the world’s most iconic cultural masterpieces, their status as ...
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15 Greek Prison Guards to Plea After Death of Inmate
The investigator of Serres, in Northern Greece has called on fifteen Nigrita prison guards to enter their plea on Saturday, April 5,
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Turkish Frigate Enters Greek Territorial Waters
Yesterday, April 3, a Turkish frigate entered Greek territorial waters and its helicopter approached the shores of an inhabited Greek island of
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The Greek Economic Crisis Could Turn Athens Into a Major Beach Destination
The Atlantic CitiesThe Greek Economic Crisis Could Turn Athens Into a Major Beach DestinationThe Atlantic Cities"Sell off your islands … and the Acropolis with it!" screamed the German tabloid Bild in 2010, in one of the most widely resented headlines of the Euro crisis. Four years on, the Greek government is probably the closest it will ever be to doing just that.
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